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Our mission is not to create the cheapest furniture on the market. No, we are aiming primarily at delivering the highest quality we can achieve at competitive prices. Therefore we select suppliers and materials from a wide range of specific requirements in regards to the professionalism and expertise of the partners involved as well as to the nature and durability of the materials used.
Before an order is sent to our central warehouse in England, it is always checked by our own quality assurance team, so we know that the furniture meets our high standard - even down to the smallest detail. No furniture, lamps, rugs or pictures leave the factory until they have been inspected. About 10% is withheld at this last stage, and only when the error is corrected or a new replacement product is manufactured, and our quality assurance team is satisfied with the outcome, will the goods be shipped.
In the growing market for replica furniture, we stand out by focusing so intensively on quality.
When our designers reproduce the classic furniture designs, it is only natural that it happens with the original specifications of the furniture in mind. But even originals evolve, which in some cases has led to the existence of multiple versions of the original. In our reproductions we either reflect these variations, or we stick to the original first edition of the product.
We are always looking for new products to add to our portfolio, and therefore we get inspiration by constantly listening to our surroundings. Because only by knowing the market can we match demand and thus keep prices down. This is achieved through open dialogue with our customers, through our network of suppliers and professionals or by international market research.
Once we have all the necessary information, and specific products are selected, the production starts with a process which comprises the following steps:
We are of the opinion that designer furniture should not be reserved for the wealthy few. But at the same time we do not want to compromise on the quality that made the original furniture immortal classics. Therefore we only offer products that not only match the look but also both have and give the same feel as the original. If you have any questions about our designs or production process, please feel free to contact customer service and they will answer you with a smile. We look forward to hearing from you.
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